Background
The Cleo Universe, a beauty, cosmetic, and personal care brand, launched as a new player in the market, aiming to establish a digital presence and drive initial sales. Despite being entirely new, the brand sought to position itself as a premium provider of beauty products globally. With an elegant brand identity and product line, the challenge was to break into the competitive market and achieve measurable sales within the first month.
Challenges
- New Brand: The Cleo Universe had no prior audience base or brand recognition.
- Competitive Market: Entering the beauty and personal care industry, which is saturated with established players.
- Quick Results Needed: Achieving significant traction and sales within the first month of launch.
Solution: Partnering with Rankenhance Brand Promotions
The Cleo Universe partnered with Rankenhance Brand Promotions, a performance-driven agency specializing in digital marketing and brand growth. The focus was on leveraging Facebook ads to:
- Drive awareness and engagement.
- Build an audience of interested users through precise targeting.
- Convert users into paying customers with a strategic funnel approach.

Execution
- Facebook Pixel Integration:
- Rankenhance set up a robust tracking system using Facebook Pixel to capture user behavior on The Cleo Universe’s website. Events like “PageView,” “View Content,” “Add to Cart,” and “Initiate Checkout” were actively monitored, ensuring optimized ad performance.
- Campaign Strategy:
- Top-of-Funnel Awareness Campaigns: Focused on building reach and engagement. The ads generated significant impressions, helping establish the brand among potential customers.
- Retargeting Ads: Utilized the “Add to Cart” and “Initiate Checkout” events to re-engage users who had shown interest but hadn’t completed purchases.
- Advanced Matching:
- By incorporating advanced matching features like hashed email addresses and first names, the agency improved data accuracy for better ad delivery and performance.
- Consistent Optimization:
- Campaigns were monitored daily, with data insights used to tweak targeting and improve outcomes. This iterative process ensured a steady improvement in click-through rates (CTR) and return on ad spend (ROAS).

Results
- Traffic and Engagement:
- Over 7,000 page views and significant interaction with the website.
- 80 “Add to Cart” events and 28 “Initiate Checkout” events recorded, indicating strong interest and engagement.
- Sales Achieved:
- Within the first month, The Cleo Universe generated its first few sales through Facebook ads. Despite being a new brand, the campaigns successfully converted interest into purchases.
- Metrics Summary:
- CTR: 0.35% for the campaign, showcasing effective targeting.
- ROAS: The campaigns broke into profitability, demonstrating the effectiveness of the ads in driving revenue.
Client Testimonial
The Cleo Universe appreciated Rankenhance Brand Promotions for delivering measurable results quickly. Their team’s expertise in crafting and executing effective campaigns helped build early traction, laying a strong foundation for future growth.
Conclusion
Rankenhance Brand Promotions effectively leveraged Facebook Ads to overcome the challenges faced by a new brand entering a competitive market. By combining precise targeting, advanced tracking, and a data-driven approach, they helped The Cleo Universe achieve its first sales within a month. This case study highlights the power of strategic digital marketing in accelerating growth for emerging brands.