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Dark Social: The Hidden Traffic Influencing Your Marketing Strategy

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In the world of digital marketing, most strategies revolve around visible, trackable data sources like website visits, clicks, social media shares, and ad impressions. However, there’s a hidden layer of traffic that isn’t captured in traditional analytics tools – this is known as Dark Social. Despite its growing influence, dark social remains an under-discussed aspect […]

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predictive analytics

AI-Powered Predictive Analytics in Marketing: How to Forecast Customer Behaviour

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In the digital age, staying ahead of the competition isn’t just about knowing what customers need now – it’s about predicting what they’ll need tomorrow. Predictive analytics is an emerging field that leverages AI and machine learning to analyze historical data, identify patterns, and make educated forecasts about future customer behavior. But despite its potential,

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brands get more visibility in google searches

How Becoming a Brand Can Help Your Business Gain More Visibility in Google Search

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In today’s highly competitive digital landscape, every business is vying for visibility. While SEO strategies, PPC campaigns, and keyword optimizations are effective, there’s another powerful method that often gets overlooked—building a strong brand. Being recognized as a brand in the eyes of Google, and your audience, can offer tremendous advantages when it comes to improving

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data privacy in digital marketing

Data Privacy in Digital Marketing: A Pressing Issue

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In today’s fast-evolving digital landscape, data has become the lifeblood of successful marketing campaigns. It empowers businesses to tailor their strategies, personalize content, and deliver targeted advertisements that meet customer expectations. However, with the rapid growth in data collection practices, an urgent issue has surfaced in the digital marketing domain—data privacy. As consumers become more

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Mastering Core Web Vitals: Elevate SEO with Enhanced User Experience

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In the ever-evolving landscape of SEO (Search Engine Optimization), staying ahead means understanding and leveraging the factors that influence search engine rankings. One such critical factor gaining prominence is user experience metrics, particularly Core Web Vitals (CWV). These metrics not only affect how users interact with your website but also play a crucial role in

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How Fitcart started ranking on 1000 Keywords in 5 months through Content based SEO

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Client: Fitcart.com, an e-commerce platform for fitness enthusiasts in India having a USP of offering only Dope-free, tested and vetted products. Challenge: Fitcart faced stiff competition in the Indian e-commerce market, specifically within the fitness niche. They struggled to achieve high rankings for relevant keywords, hindering their organic traffic and online visibility. Solution: Fitcart partnered

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30 free ai tools

Top 30 Free AI Tools to Supercharge Your Productivity

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In the era of digital transformation, AI (Artificial Intelligence) is no longer an alien concept. It has gradually seeped into many aspects of our lives, enhancing efficiency and productivity. From personal use to professional tasks, AI tools are making lives easier. This blog post will provide an insight into the top 30 free AI tools

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Digital Marketing for Wellness Home: Dr. Vikas Mittal

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Introduction Wellness Home, led by Dr. Vikas Mittal and situated in New Multan Nagar, West Delhi, sought to enhance its digital visibility and engagement. Rankenhance Brand Promotions, a prominent digital marketing agency, collaborated with Wellness Home to implement a comprehensive strategy encompassing SEO, social media, and content marketing to augment its online presence. Client Background

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World-Class Website for Time Machine – Noida’s Biggest Pub

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Introduction Time-Machine, an esteemed pub nestled within the Gardens Galleria Mall in Noida, sought to bolster its online presence by facilitating seamless bookings and reservations. Rankenhance Brand Promotions, a leading digital marketing agency, collaborated with Noida’s Biggest Pub to develop an advanced website capable of enhancing customer experience through streamlined online reservation functionalities. Client Overview

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